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Cafeology: The art of good coffee supplies - 22 June 2004
 
 
  The Quantos Consultancy have been appointed on a long-term basis to design and manage the new Fairtrade coffee brand, Cafeology. Cafeology's UK marketing director Dominic Boyett explains why.  
         
 

"Cafeology is a unique new Fairtrade coffee supplier and The Quantos Consultancy were appointed early in 2004 to develop the corporate branding, website and new packaging for what will eventually become one of the UK's widest selection of Fairtrade approved coffee products."

"The Quantos Consultancy was instrumentally involved in all the early concept work and have helped set the overall direction for the Cafeology brand - including refinements to the name - and have been carefully mapping out our approach across the new website, in the new coffee packaging and will be managing our online development programme for the foreseeable future".

"The Quantos Consultancy were appointed without a competitive pitch and although we spoke with 3 other agencies we were confident right from the start that the Quantos network approach was perfect for what we wanted".

"We're really pleased with developments so far and look forward to working with Quantos for rest of 2004 and beyond".

The new website will shortly be available at www.cafeology.com but for further information and visuals please visit www.quantos.co.uk/aboutus/casestudies/.

 
         
 
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Colin Hiom, Design Consultant - web & interactive mediaPlease call Colin Hiom direct on +44 20 3239 7868 to talk through any requirements you might have. All calls strictly confidential.
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