sample report
the report
Introduction
Commissioning specialist designers
and programmers isn’t
really any different to commissioning any other specialist to work
for you. The key is to provide as clear a brief as possible about
the factors surrounding the project and the likely or desired results.
It is often possible to do this with a one or two line description
of the project but depending on complexity there may still be several
hoops to jump over before you get to the finish line.
The following report is designed to help you understand these
hoops and the outline costs/considerations for each phase of
development.
Scope of project
This is an exciting time for {the company} to be redesigning
or creating its online presence. It is estimated that there are
now over 33m people online in the UK and 445m throughout the
rest of the world and the sweep of technological change is still
accelerating through business processes and our lives at home.
It is forecast that the numbers of UK users will increase to
over 52m by 2005 and £25bn will be generated annually -
in the UK alone. The aim of the {project name) project is to
overhaul, or create from scratch, the company website and any
or all parts our inter-connecting systems, to increase sales,
improve communications and reduce direct sales and support costs.
Briefing document
A draft of the briefing document has been prepared and is available
online at www.quantos.co.uk/briefbuilder.asp?action={reference}.
Technical issues
To date all known technical issues have been addressed and and
will be taken into account accordingly.
Scope and type of content
It is thought that the site is likely to involve only a moderate
number of pages, probably between 25 and 75, but with some extended
functionality such as a simple search capability or a simple
product order form (ecommerce capability). Projects of this size
still involve careful planning at the design and research stages
to make sure all the key issues and selling points have been
addressed and to ensure that any dynamic content really hits
the spot with your audience.
Third part suppliers
At this stage it is thought that the project would benefit from
full external project management including project consultancy
and ongoing maintenance. Typically this will involve us handing
over the agreed briefing parameters to The Quantos Consultancy
who will liaise with all parties and manage each stage of the
process with full participation from and reporting to all members
of the project team. This has the advantage of ensuring that
all recommendations are as impartial as possible and weighted
towards the overall benefit of the organization as a whole. The
Quantos Consultancy can provide a fully independent consultant
to manage this process for us at day rates of between £500
and £750 per day or part thereof and with no minimum charge.
This compares favourably to the market as a whole and very well
against dedicated agencies who typically charge £75 to £150
per hour.
Phase by phase development
the recommended approach for this project is to take one phase at a time working towards and from the agreed project brief (see briefing document above).
The usual phases involved include:
1. initial research/concept work
2. visual/technical development
3. production and programming
4. content development/management
5. final amends and publishing
Of course, this projects could involve more or less phases than this and not every phase may be required even though it is assumed that each stage has been either approved or waivered before works commences on the next.
For this project it is anticipated that the following phases will
be required:
Phase 1. Initial concept work/research
The first priority, once any initial research has been completed,
is to begin to explore the content, navigation and user accessibility
options as well as the visual look and feel for the project.
Tactical considerations are also important (eg the importance
of search capabilities or performance on search engines) as well
comparison with other peer-group findings from your research.
We usually recommend developing three alternative visual/feature-set
directions that can be presented as flat boards/visuals for group-wide
discussion and comparison or used in focus group activities.
These are usually worked up in sufficient detail to get an accurate
impression of the overall concept and navigation issues but won’t
include any interactivity. User interactivity is looked at in
detail at the next stage. The initial budget for this stage of
this project is £ {x}.
Phase 2. Visual/Tech development
Phase 2 is for concentrating on the development of the chosen
route from Phase 1 into the specifics of the final solution and
details required before full production begins in earnest. It
is recommended that we produce full working mock-ups, in the
form of interactive, on-screen graphics and that we also produce
detailed technical specifications so that all the key aspects
of the project can be seen and tested in a live environment.
Draft copy will be required at this stage for the key pages to
be featured. Mock-ups aren’t usually provided in the final
publishing media as this begins in the next stage. The recommended
initial budget for stage 2 of this project is £ {x}.
Phase 3. Production and programming
On approval of stage 2 the project normally moves straight into
full production and programming. By this stage you will have
approved of – in a straight-line – a) the outline
goals for the project (in the briefing document), b) the overall
creative approach / direction (in Phase 1) and c) the exact functionality
/ details of each key page / function in Phase 2. During this
phase, final templates and programming are begun in earnest and
the full shape of the project begins to take form. There will
likely be a number of development pages ready for viewing at
different times (on our development server) and you will have
completed draft copy and some final copy for most of the project.
It is thought that these pages will largely consist of carefully
crafted (coded) pages, bespoke images with some graphic development.
The costs of this stage are partly incorporated in phases 1 and
2 (see cost summary above) but includes £x as an additional
variable cost to cover the more advanced nature of the pages
and programming.
Phase 4. Content populating
The penultimate stage of this project is the acquisition, management
and approval of content – which can be a major cost if
not handled correctly. For this project it is thought that substantial
changes to the content are not likely and that the content should
develop only modestly from Phase 3. This means that we have allowed
for changes to up to 20% of the content from the start of this
phase until the end of it. This allowance does not include any
changes to any of the navigational components or the functionality
as these can be expensive to administer at this stage and for
this reason it recommended that these are all signed-off over
the previous two stages. The cost of content population and management
for this project is partly incorporated in phases 1 and 2 (the
base cost) but £x is included as part of the variable costs
to cover these modest changes.
Phase 5. Final amends / publishing
The last phase of the development involves the final amends,
testing, de-bugging and publishing to the final production environment.
It is thought that this project is likely to require minor amends
only (changes to less than 2.5% of the final content) but plenty
of time should be allowed for the developers to test the final
product in a variety of situations before final publishing. The
estimated cost of this stage is partly incorporated in phases
1 and 2 (the base cost) but includes an extra variable cost of £x
to reflect the minor level of final amends anticipated.
Project Management
It is thought that this project will require a limited amount
of project management support from outside. The Quantos Consultancy
can provide an independent project manager for us at day rates
of between £320 and £400 per day or part thereof
and with no minimum charge. For a limited amount of support this
estimate has added 10% of the base costs to cover this: £x
on current estimates.
Disbursements
It is understood that the extra costs (disbursements) for this
project shall be fairly light and restricted to out of pocket
expenses, photocopies and travel expenses etc. Therefore a disbursements
budget of 2.5% of base costs (£x) is recommended for the
project.
Support and Maintenance
This project is thought to require extensive outside maintenance
and support and a budget is recommended of £250 per month,
which is 5 incidents/hours per month. Support calls are charged
at £50 per incident (or hour if longer) and all calls are
logged and available at all times from www.quantos.co.uk. Unused
support can be rolled forward for any other purpose and additional
hours are billed at the same £50 per incident/hour (whichever
the lesser). All support work is billed quarterly in advance.
Hosting
Depending on projected bandwidth usage Quantos can provide a
collocation, professional hosting solution from £75 per
quarter including usage, tracking and management statistics. Usage
data is provided by market leader WEBCEO is available in
realtime (no waiting around for today’s/yesterday’s
data).
